A brand that failed to update its policy with TikTok-specific guidelines might find itself grappling with challenges unique to the platform or missing out on its potential entirely. The digital world is always evolving, with new social media platforms sprouting up and trends changing faster than one can tweet. Basing your policy solely on today’s landscape, without an eye to the future, can leave gaping holes in your guidelines.

Community Standards

In the following article, we will go through the what, why, and how of social media brand guidelines. Finally, this article is going to cover how Planable can help you maintain your social media guidelines. What we like about this social media policy is the inclusion of clear consequences for breaching the guidance set forth in the document.

Employee Advocacy Certificates

One of the most recurrent errors companies make is crafting policies that are either too confining or frustratingly ambiguous. This section provides a clear framework for identifying what constitutes a violation, who needs to be notified, and the steps for rectification. Depending on the gravity of the breach, consequences can range from a simple correction or retraction to disciplinary actions. Let’s dissect these integral pieces, ensuring you’re armed with the insights needed for a comprehensive and resilient digital approach. Please complete this Graphic Design and Identity Services Form to receive social media logos and a design toolkit.

Legal Questions

Users who post threatening comments should be blocked and reported to the relevant social media platform. To keep pace with social media platform feature updates and best practices, set a regular cadence for reviewing and updating your style that works for your team’s capacity, such as quarterly or annually. No matter where your style guide lives, make sure it’s easily accessible to employees. Your brand’s design and creative team, or your agency, may have already outlined these points in your overall brand style.

This is why you need a set of social media guidelines for your employees and team members to ensure protection from harassment or cybersecurity risks. Start by determining your brand’s colors, as they should remain consistent across all social media platforms used by your company. Select a font style for the images and posts’ caption or invest in creating a custom font that remains specific to your brand.

Create one-pagers or cheat sheets for specific activities, like training or unique campaigns. You see, our organization was trying to figure out its social media policies within the confines of a highly regulated industry. It blocked access to any website with a social component — including YouTube. When employees were asked about using social media on their own time and devices, the company’s initial guidance was they didn’t want them using social media at all.

They should provide a complete roadmap for your team to follow every day. While these elements are part of a larger brand strategy, your social-specific guide needs to be focused and actionable. For a look at the bigger picture, you can see our guide on how to create brand guidelines and how this all fits together. Employees must refrain from knowingly contacting prospective student-athletes on social media platforms. 2.1 For the purposes of these guidelines, social media is a type of interactive online media that allows parties to communicate instantly with each other or to share data in a public forum.